Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston’s Copley Square, Thursday, Aug. 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked _ including famous athletes and entertainers _ posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who’ve lost a father to war. (AP Photo/Elise Amendola)
BOSTON (AP) — The idea is simple: Take a bucket of ice water, dump it over your head, record it and post the video on social media.
It’s cold, it’s fun and it’s contagious. But these ice bucket challenges and similar social media-powered stunts also are raising awareness and money for causes such as Lou Gehrig’s disease, breast cancer and a camp for kids who have lost their fathers to war.
Martha Stewart has been doused. So has Matt Lauer. And pro Login to read more