City leaders scrutinize ad spending

July 2, 2014 • Local News

David Hayduk, president and CEO of HK Advertising of Santa Fe, shows promotional brochures his firm is working on to City Councilor Tabitha Denny after a City Council workshop Tuesday night. (Jeff Tucker Photo)


All 10 Roswell city councilors attended a workshop Tuesday night to review the city’s marketing and strategic planning, indicating the importance of the workshop to the city’s elected leaders.

The one person conspicuously absent was the city’s marketing director, Renee Roach.

City manager Larry Fry said Roach went on family and medical leave on Tuesday. Fry declined to state how long Roach would be away from work, but he said the federal Family and Medical Leave Act allows employees to take up to 12 weeks off work, without pay, while retaining their job positions.

The council and Mayor Dennis Kintigh met Tuesday to review the city’s advertising and marketing expenses.

David Hayduk, president and CEO of HK Advertising of Santa Fe, was on hand as well to explain how his firm spends city funds.

Since the 2011-12 fiscal year, the city has contracted with HK Advertising, with an annual base contract of $120,000.

However, the city has paid HK Advertising more than $120,000 each fiscal year of the contract.

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