FILE – In this Aug. 5, 2010 file photo, bottles of Powerade sports drink and other Coca-Cola products are chilled over ice in Orlando, Fla. A controversial ingredient, brominated vegetable oil, is being removed from some Powerade sports drinks. (AP Photo/Jon Elswick, File)
NEW YORK (AP) — Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo’s Gatorade last year.
The ingredient, brominated vegetable oil, had been the target of a petition by a Mississippi teenager, who questioned why it was being used in a drink marketed toward health-conscious athletes. The petition on Change.org noted that the ingredient is linked to a flame retardant and is not approved for use in Japan or the European Union.
In response to customer feedback, PepsiCo said last year it would drop the ingredient from Gatorade. Login to read more