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With help from thousands, ‘Veronica Mars’ reborn

March 13, 2014 • Entertainment


This image released by Warner Bros. Pictures shows Kristen Bell on the set of “Veronica Mars.” It took 91,585 Kickstarter backers and their $5.7 million to make it happen, but the cult, canceled TV show “Veronica Mars” has been reborn on the big screen. As the first major Hollywood use of Kickstarter, the project has been an unlikely force of innovation, and kicked up a host of questions about crowd-funding and the movie business. (AP Photo/Warner Bros. Pictures, Robert Voets)

NEW YORK (AP) — Rob Thomas knew he might make movie history by using Kickstarter to crowd-fund his “Veronica Mars” film. But he wasn’t prepared for the posters.

Of all the prizes offered to donors of “Veronica Mars” — everything from a digital copy of the script for $10 to a walk-on cameo for $10,000 — the most taxing was autographing the cast-signed posters promised to more than 5,000 backers. It took several hand-cramping days and constant shuttling of boxes from one signee to the next.

“We’ve got our own poster handler who is in charge of getting them to us and getting them signed,” Thomas said in a recent interview. “It’s required, like, its own department.”

But, he adds, “This movie would not exist if we had not gone down this path.”

It’s been a year since Thomas sent shockwaves through the movie industry by turning to the crowd-funding site Kickstarter to help finance a movie based on his cultishly adored but short-lived high-school Login to read more

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