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Dogs ‘muttbomb’ celebrities to boost adoptions

March 13, 2014 • Entertainment


In this undated photo provided by Hilary Walker, Hilary Walker, left, an interior designer turned photo stylist and blogger, poses with her husband, David, just after adopting Marlo at their home, in Dallas. They found Marlo through #muttbombing, a social media campaign by dog rescue Dallas Pets Alive. The non-profit’s new social media campaign takes Instagram photos of both the celebrities and edits in a dog in need, often attaching humorous captions urging adoptions. (AP Photo/Courtesy Hilary Walker)

LOS ANGELES (AP) — Sandy the dog “muttbombed” celebrities like Bradley Cooper, Ellen DeGeneres and Brad Pitt as they posed at the Oscars for the now-famous star-studded selfie. That digitally tweaked version of the most retweeted photo ever is a Texas animal rescue’s bet that combining cuddly canines and Hollywood stars will entice more social media users to adopt needy pets.

So-called muttbombing, the Photoshopped doggie version of photobombing, where someone slips into a picture without the subject knowing, has proved so popular online it has touched off requests from shelters across the country and overseas on how to launch their own campaigns. With social media increasingly becoming the go-to advertising tool, shelters are rushing to take up the successful strategy and DreamWorks Animation has used it to promote both homeless pets and its new movie Login to read more

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