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Ellen’s Oscar celeb selfie a landmark media moment

March 3, 2014 • National News


Kevin Spacey, from left, Angelina Jolie, Julia Roberts, Brad Pitt, Jennifer Lawrence, Ellen Degeneres and Jared Leto join other celebrities for a “selfie” during the Oscars at the Dolby Theatre on Sunday, March 2, 2014, in Los Angeles. (Photo by John Shearer/Invision/AP)

NEW YORK (AP) — Ellen DeGeneres’ celeb-studded selfie from the most-watched Oscars telecast in a decade was a landmark social media moment at a time online conversation is boosting television viewership and vice versa.

It’s also a murky example of what is or isn’t product placement in a hyper-marketed world. Would the world’s most retweeted photo have been shot by an iPhone if Samsung hadn’t been a commercial sponsor of the Academy Awards?

An estimated 43 million people watched “12 Years a Slave” win the Oscar for best picture on Sunday night. It was the most-watched Academy Awards since 2004, when “Lord of the Rings: Return of the King” was the best picture. And it was the most popular entertainment event on TV since the “Friends” finale Login to read more

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