Thousands enjoy Baby Boomer Expo

February 24, 2014 • Local News

Barbara Gomez, left, event coordina[auth] tor of the Baby Boomer Conference and Business Expo, poses with grand prize package winner Adam Carrasco, center and Nathan Padilla of The Red Shield at the fifth annual expo, which was held Saturday at the Roswell Convention Center. (Kelly Berrones Photo)

Saturday’s beautiful weather didn’t keep people from filling the Roswell Convention Center, where the fifth annual Baby Boomer Conference and Business Expo offered fun, music and information to people of all ages.

“We had between 2,000 and 3,000 people come through the event on Saturday,” said Barbara Gomez, event coordinator for Frontier Medical Home Health Care.

The event was a fundraiser for the Roswell Red Shield Project.

The Red Shield is part of an initiative that includes plans to build a homeless shelter in Chaves County, leading eventually to a partnership with the Salvation Army to build a long-term transitional supportive housing program called a Red Shield Shelter.

Gomez said the numbers are not in yet, but she would know how much was raised for the Red Shield by the end of the week.

The money was raised for the Red Shield by selling raffle tickets, and the grand prize packet winner was Adam Carrasco, of Roswell. Carrasco won a host of gifts, including an all-expense paid travel voucher.

There were 70 booths set up in the main hall, and an additional 10 booths were set up in the Convention Center lobby, Gomez said.

“This truly was a business expo,” she said. “We had booths on subjects ranging from insurance to weight loss to barbecue.”

Vendors came from businesses located not only in Roswell, but also from Artesia, Alto, Ruidoso, San Patricio and Hereford, Texas.

Although the event was called the Baby Boomer Expo, people of all ages enjoyed the daylong conference.

“The Boomer generation is the Sandwich Generation,” she said. “We’re sandwiched in between generations, with many still raising children while also providing care to aging parents, and even taking steps to make preparations for our own time when we may need assisted living.”

A Baby Boomer is a person who was born between 1946 and 1964, and the boomer generation makes up a substantial portion of the North American population, according to

Representing nearly 20 percent of the American public, Baby Boomers have a significant impact on the economy, and as a result, boomers are often the focus of marketing campaigns and business plans.

More than 500 people were served a free hot dog lunch at the event, and the food was provided Southwest Cash & Carry, Mrs. Baird’s Bread and Coca-Cola, Gomez said.

Kymera Independent Physicians, who were dressed as the Flintstones, won first place in the booth costume contest, Gomez said. New Mexico Senior Olympics took second place and Eastern New Mexico Medical Center took third place.

Don’t expect next year’s Baby Boomer Business Expo to be the same as this year’s event, Gomez warns.

“For the sixth annual event, I am working on a Boomer re-do,” she said. “I want to revamp it into something completely different next year. If you don’t like noise and fun, then this may not be the event for you.”

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