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Beleaguered Sony counting on new game machine

February 22, 2014 • Business


Sony Computer Entertainment Inc. President and CEO Andrew House, second left, Sony Computer Entertainment Japan President Hiroshi Kawano, second from right, fashion model Mayuko Kawakita, right, and first customer of PlayStation 4 , center, pose for photo during launch event in Tokyo, Saturday, Feb. 22, 2014. (AP Photo/Koji Sasahara)

TOKYO (AP) — PlayStation stands out among the long list of famous Sony brands as one that hasn’t faded or succumbed to a nimbler competitor. Months after hitting global markets, the latest version of the video-game console went on sale Saturday in Tokyo, a big shift from times when Sony was ascendant enough to launch flagship products in Japan first.

The PlayStation 4′s much awaited arrival in Sony Corp.’s home market is the first time Japan did not get a major Sony game machine ahead of other markets. With much riding on the PS4′s success, the commercial advantages of targeting overseas markets outweighed the sentimental pull of a home town launch.

The PS4, Sony’s first video-game console in seven years, went on sale in the U.S. and Europe in November. A small but enthusiastic crowd of about a dozen fans, some in game-inspired costumes, attended a midnight countdown ceremony in Tokyo.

More than 80,000 people watched a live Web broadcast of the event, at the Sony Building in Tokyo’s Ginza district. Most Japanese consumers will be picking up their machines at stores around the nation.

Sony officials say more time was needed to prepare game Login to read more

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