Denver Broncos quarterback Peyton Manning walks off the field after the Broncos lost to the Seattle Seahawks in the NFL Super Bowl XLVIII football game Sunday, Feb. 2, 2014, in East Rutherford, N.J. The Seahawks won 43-8. (AP Photo/Chris O’Meara)
NEW YORK (AP) — For the fourth time in five years, the Super Bowl has set a record for the most-watched television event in U.S. history, drawing 111.5 million viewers even though the Seattle Seahawks’ 43-8 victory over the Denver Broncos wasn’t really competitive.
The ratings record is further evidence of how live events are becoming dependable and valuable properties for broadcast television at a time the audience is fragmenting and ratings for regular entertainment shows continue to fall.
“Big-event television is a great way for people to have a communal event, to talk about it socially and to talk about it as a group,” said Bill Wanger, executive vice president for programming and research at Fox Sports. “You see that in the Super Bowl numbers of the past four or five years. They’ve just gone up to a different Login to read more