In this Dec. 17, 2013 photo, David’s Bridal senior vice president Michele von Plato, right, arranges a dress on a plus-size mannequin in New York. David’s Bridal, the nation’s largest bridal chain, started changing its fit mannequins used to create gowns to reflect the average body. (AP Photo/Bebeto Matthews)
NEW YORK (AP) — The one-size-fits-all mannequin is getting a much-needed makeover.
Wings Beachwear’s mannequins in Miami sport flower tattoos like some of the women who shop there. The mannequins at American Apparel’s downtown New York City store have pubic hair peeking through their lingerie. And at David’s Bridal, mannequins soon will get thicker waists, saggier breasts and back fat to mimic a more realistic shape.
“This will give (a shopper) a better idea of what the dress will look like on her,” says Michele Von Plato, a vice president at the nation’s largest bridal chain.
Stores are using more realistic versions of the usually tall, svelte, faceless mannequins in windows and aisles. It’s part of retailers’ efforts to make them look more like the women who wear their clothes. That means not only adding fat and hair, but also experimenting with makeup, wigs and even poses.
This comes after two decades of stores cutting back on mannequins to save money. Many have Login to read more