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Auto shows do more for women, but lean toward guys

January 17, 2014 • National News


FILE – In this Monday, Jan. 14, 2013, file photo, a woman dances to music on a pedestal at the Volkswagen display, at the North American International Auto Show, in Detroit, Mich. Women now buy nearly half the new cars in the U.S., a sharp increase compared with a generation ago. (AP Photo/Tony Ding, File)

DETROIT (AP) — Women now buy nearly half the new cars in the U.S., a sharp increase compared with a generation ago, and the auto industry is trying to demonstrate that it’s keeping up with the times when it showcases the latest models to the public.

Auto shows now offer cooking demonstrations, private tours and an increasing number of male models to appeal to female visitors.

But that hardly means the industry has shelved a staple of nearly 100 years of auto shows: having female models preening beside the latest sports car or SUV.

The shows, which are run by dealers, say they’re trying to attract more women with events like fashion shows. The North American International Auto Show in Detroit doesn’t keep track of visitors by gender, but the New York International Auto Show says 40 percent of its 1 million visitors in 2013 were women, up from 29 percent two years before. Login to read more

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