FILE – In this May 8, 2013 file photo, Jeff Caldwell, 29, a chassis assembly line supervisor, checks a vehicle on the assembly line at the Chrysler Jefferson North Assembly plant in Detroit. Chrysler finished 2013 with a 9 percent sales increase. The company said Friday, Jan. 3, 2014, that it sold just over 1.8 million cars and trucks last year, up from 1.65 million a year earlier. (AP Photo/Paul Sancya, File)
DETROIT (AP) — Automakers are going to have to work a little harder for your business in 2014.
After four years of strong sales increases — and few discounts — as the economy improved, U.S. demand for new cars and trucks is expected to slow this year. That could mean better deals for buyers as car companies fight to increase their share of the market.
The industry got a taste of what’s to come in December, when General Motors, Toyota and Volkswagen all saw their sales fall from a year ago. One reason: Competitors like Ford and Honda Login to read more