FILE – In this Sept. 13, 2012 file photo, Chicago Bulls’ Derrick Rose breaks down and cries during a news conference unveiling his new shoe the Adidas D Rose 3 in Chicago. With Rose out for the season, industry experts say Adidas may need to rethink its NBA marketing campaign centered on the Chicago Bulls star. An Adidas spokeswoman says the sports apparel giant’s plans remain unchanged “at this time” and will be updated as needed. (AP Photo/Paul Beaty, File)
CHICAGO (AP) — As he hobbled off the court again, Derrick Rose found himself in a familiar and painful spot.
The folks at Adidas might be wincing, too.
The sports apparel giant might have to find a backup plan after building its multimillion-dollar NBA marketing campaign around the Chicago Bulls’ superstar point guard, whose injured right knee will cost him the rest of the 2013-14 season that will stretch into June. Rose sat out last season following surgery on his left knee, and the Bulls are reliving a nightmare.
To some extent, so is Adidas. The company that launched “The Return” campaign documenting Rose’s recovery last Login to read more