FILE – In this Tuesday, Oct. 22, 2013, file photo, an Apple employee demonstrates the new iPad Mini on, in San Francisco. The new iPad Mini starts at $399, or $70 more than last year’s model. For that price, you get a leap forward in power, speed and display. (AP Photo/Marcio Jose Sanchez, File)
NEW YORK (AP) — Apple is probably one of the few companies that can pull off a price increase.
The new iPad Mini starts at $399, or $70 more than last year’s model. For that price, you get a leap forward in power, speed and display.
There are plenty of cheaper choices out there, including tablets for just $229 from Google and Amazon. None of them match Apple’s iPads in app selection, design and cachet.
Apple started selling the new iPad Mini on Tuesday, 11 days after the full-size iPad Air came out. The starting price of last year’s Mini has been cut to $299. In both cases, versions with cellular access are available for $130 more.
In many ways, the old iPad Mini was a 2011 full-size iPad 2 in a smaller casing. The old Mini’s display technology and its processor were already more than a year old when the device launched. It’s even older now.
Apple doesn’t skimp with the new model, which is officially called the iPad Mini with Retina display.
Retina is Apple’s term for a higher-resolution screen — in this Login to read more