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User burnout could threaten Twitter’s prosperity

November 7, 2013 • Entertainment


The Twitter bird logo is on an updated phone post on the floor of the New York Stock Exchange, Wednesday Nov. 6, 2013. Twitter’s initial public offering was priced at $26 a share, Wednesday evening, and is expected to start trading on the New York Stock Exchange on Thursday. (AP Photo/Richard Drew)

LOS ANGELES (AP) — They loved it. Now they hate it.

A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.

Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.

As Twitter Inc. begins trading publicly Thursday, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company’s revenue depends on ads it inserts into the stream of messages.

But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.

Evidence of Twitter burnout isn’t hard to find. Just look at the celebrities who — at one time or another — have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to “Lost” co-creator Damon Lindelof.

Actress Jennifer Love Hewitt lamented “all the negativity” she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, Login to read more

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