This Oct. 30, 2013 photo shows a Brad Paisley passport that was produced to influence voters of the CMA Awards in Nashville, Tenn. The CMA encourages artists and their labels to educate voters, allowing three email blasts and one mailed product a year. (AP Photo/Mark Humphrey)
NASHVILLE, Tenn. (AP) — The folks at Warner Music Nashville are showing they know how to get your attention. And this time of year, it’s all about attention, with the County Music Association Awards being presented next week.
This includes mailing out a nifty virtual record player to promote Blake Shelton at the CMAs and hiring a marching band to draw attention to new artist nominee Brett Eldredge.
Peter Strickland, WMN’s executive vice president and general manager, calls these attention-getters awareness campaigns, and they sure have raised awareness.
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