First lady Michelle Obama, center, carries a basket of harvested broccoli from the White House garden, located South Lawn of the White House in Washington, with the help of school children, Wednesday, Oct. 30, 2013. With Obama are from left to right, Blaise Wingold from Holton Elementary School from Richmond, Va., Kennedy Young from North Elementary School from Morgantown, WV., and Antonio Negron, from Magnolia Elementary School from Joppa, Md.(AP Photo/Pablo Martinez Monsivais)
WASHINGTON (AP) — A trip down the grocery store produce aisle could soon feel like a stroll down “Sesame Street.”
Michelle Obama announced Wednesday that the nonprofit organization behind the popular children’s educational TV program will let the produce industry use Elmo, Big Bird and Sesame Street’s other furry characters free of charge to market fruits and veggies to kids.
The goal is to get children who often turn up their noses at the sight of produce to eat more of it.
Under the arrangement, Sesame Workshop is waiving the licensing fee for its Muppet characters for two years.
As soon as next spring, shoppers and children accompanying them can expect to see their Login to read more