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Sloppy Silicon Valley techies find their style

October 6, 2013 • Business


Peak Design founder Peter Dering poses for photographs wearing new clothing received from Buck Mason at his office in San Francisco, Monday, Sept. 30, 2013. The Silicon Valley has a fashion problem dating back to its founders, who launched high tech companies promising to be different: no more top down management, no more cubicles, no more business suits. Thus vibram shoes, hiked up jeans and stretched out t-shirts became ubiquitous in the epicenter of high tech, where brilliant innovation took place in the dumpiest of outfits. But now a younger generation of affluent, educated engineers and designers is starting to dress, and the Login to read more

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