Celebrities turn low key at NY Fashion Week

September 10, 2013 • Entertainment

Model Charlotte Hoyer of Denmark prepares before the Donna Karan Spring 2014 collection is modeled during Fashion Week in New York, Monday, Sept. 9, 2013. (AP Photo/Craig Ruttle)

NEW YORK (AP) — Fashion insiders love to dress celebrities for big splashy Hollywood events, but they don’t necessarily want them at their own big splashy event: New York Fashion Week.

As spring previews slid into their fifth day, there has been some departure from the approach of putting boldface names in the coveted front row seats — and letting them steal some of the thunder from designers.

Oscar de la Renta limited his guest list, telling Women’s Wear Daily he was focusing on the people who had a real reason to be there, not “20 million people with zero connection to the clothes.” Tommy Hilfiger, once a celebrity magnet, said Monday that he wanted to return the focus to fashion.

“I don’t like the drama in the fashion world. I like to do our thing without the drama,” he said backstage before his show.

There were still plenty of tabloid favorites — Kanye West, Justin Bieber and Lindsay Lohan have all made appearances — but they are more of a rarity than in years past, when they were invited en masse and thrown in front of paparazzi. How many people were really focused on the Herve Leger dresses on the runway Saturday when Nicki Minaj was right in front of them? (At least designer Max Azria was smart enough to put her in a new look from the spring collection.)

For the celebrities-turned-designers, it’s an even more careful dance. Katie Holmes, Victoria Beckham, and Mary-Kate and Ashley Olsen have all made long-term commitments to their fashion brands, slowly and delicately courting editors, stylists and retailers, instead of the paparazzi.

The Olsen twins moved their show from the Upper East Side to Soho downtown, far from the Lincoln Center tents, for their intimate unveiling.

Holmes and her partner, Jeanne Yang, invited no photographers — save one house cameraman — and only a couple of dozen top-tier editors and stylists for their show in a Chelsea gallery space close to the Garment District.

“It’s in my neighborhood. We walked here,” Holmes said.



Hilfiger filled a hangarlike venue on the West Side with Login to read more

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