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Indian TV channel seeks success with weddings

September 2, 2013 • Entertainment


In this July 26, 2013 photo, a talk show episode is displayed on a television at the entrance of the Shagun TV studio in Noida, India. Indians are obsessed with weddings and obsessed with reality television. Now Shagun TV, a new television channel headquartered in a sprawling suburb of India’s capital, is hoping it has found a can’t-miss idea — merging the two into a 24-hour matrimonial TV station.(AP Photo/Tsering Topgyal)

NOIDA, India (AP) — Weddings and reality television: Indians are obsessed with both. Now, Shagun TV, a new television channel headquartered in a sprawling suburb of India’s capital, is hoping it has found a can’t-miss idea — merging the two into a 24-hour matrimonial TV station.

Shagun TV can itself seem obsessed. Artwork on the windows of its lobby depict an Indian wedding procession, with turbaned men beating drums and an elephant-drawn carriage carrying the groom. In the main TV studio, a large cardboard astrology chart lies against a wall, used by one host to answer wedding and relationship questions. And a plasma television loops video of a bridal ceremony.

Then there are the programs. There is a bridal makeover show, a show featuring dreamy honeymoon destinations and one on the often-fraught relationship between mothers and daughters-in-law. There’s “Gold n’ Beautiful,” showcasing bridal jewelry. Coming Login to read more

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