Rag & Bone inching the window on cool success

August 15, 2013 • Entertainment

FILE – This Feb. 8, 2013 file photo shows a model walking the runway at the presentation of the Rag & Bone Fall 2013 fashion collection during Fashion Week in New York. Rag & Bone started in 2002 and won the Council of Fashion Designers of America’s emerging talent award in 2007. They were named best overall menswear designers in 2010. Freestanding retail shops began opening in 2008, and there are flagships in New York and in Washington, Boston, London, Los Angeles, Tokyo and Seoul, South Korea. Product is available in 39 countries. (AP Photo/John Minchillo, File)

NEW YORK (AP) — Rag & Bone co-founders Marcus Wainwright and David Neville are no longer the cool newbies to the American fashion scene. They’ve graduated to be the even cooler tweens, with loyal followers and a path in front of them to expand their brand and be industry leaders.

Growing up might have its challenges, but after 11 years, it’s time, and they still see the window of opportunity they saw when it started. They’ve even inched it open a bit more.

“People wanted new fashion,” says Wainwright. “They wanted the new clothes they could wear and were coming out of New York. It was there for the taking and it is there for taking.”

Their look, offered for both men and women, is decidedly modern and downtown but built on classic menswear tailoring — not the kind of kooky styles that sometimes brand themselves “downtown.”

Unlike some young guns who make a name for themselves with a dramatic style that few — if Login to read more

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