Olivia D’Agostino pulls a away from a zombie at AMC’s Walking Dead booth during the Preview Night event on Day 1 of the 2013 Comic-Con International Convention on Wednesday, July 17, 2013 in San Diego. (Photo by Denis Poroy/Invision/AP)
SAN DIEGO (AP) — There’s no such thing as just a comic book hero anymore. From big-screen films and small-screen animation to books, clothes and makeup, the hero business is big business.
Two decades ago, the only place to find the X-Men was in the pages of comics and on Saturday morning cartoons. Now, they, and others, like Superman, Batman and the zombies from “The Walking Dead” are cultural juggernauts, crossing over into everything.
And nowhere is that more evident than at Comic-Con International.
Once just 300 or so attendees in a hotel, the event now hosts more than 100,000 visitors over four days and is a top destination for film and television companies, not to mention marketers of apparel and other products, too.
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