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Ouya looks to make a dent in game console market

June 26, 2013 • Entertainment


Julie Uhrman, chief executive of Android game console maker Ouya, is interviewed in New York, Tuesday, June 25, 2013. Ouya, that went on sale Tuesday for $99, aims to challenge the dominance of the Xboxes, Nintendos and PlayStations of the world. The launch follows a successful funding campaign through the group-fundraising site Kickstarter, but it’s unclear whether the console will enjoy broader success. (AP Photo/Richard Drew)

NEW YORK (AP) — Ouya, maker of a bite-sized game console that runs Google’s Android operating system, wants to take a bite out the video game triumvirate of Microsoft, Sony and Nintendo.

The console, which went on sale Tuesday for $100, lets players try games for free before buying them, a selling point Ouya (pronounced oo-yah) CEO Julie Uhrman often makes to underscore that gamers who use consoles made by “the big three” can’t test games before they spend as much as $60 to purchase them.

“We are definitely disrupting the console market,” Uhrman says. “I mean, there’s been no startup that has had a meaningful impact on the market in decades, and we’re the first. We offer something different.”

So far, Ouya’s pitch seems to be working. The underdog console had sold out on Amazon.com and on Target’s website by Tuesday afternoon. It is available at other outlets, including Best Buy and GameStop.

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