Wakefield Oil is a family business, now positioning for the second generation

June 12, 2013 • Local Business Review

The Wakefield Oil family includes (left to right) LaMond Wakefield, Artesia Manager; Wendell Wakefield, Owner; Jayton Wakefield, General Manager; and Gareth Hansen, Roswell Manager. Please call Wakefield Oil at 622-4160 with any questions about what Wakefield Oil can do for you.


Preparation is taking place at Wakefield Oil for Wendell to step back a little and have his two sons and son in law start the second generation. Studies have confirmed that a large percentage of second generation family businesses are where large growth and business success magnifies.

Opportunities and potential are great and Wakefield Oil is expanding their business all over Chaves, Eddy, Lea, Lincoln and Otero counties.

Please visit their web site at, which should be up and running soon. Future integration in the web site will allow customers monitoring of cost, miles per gallon and the option to be e-mailed when preventative maintenance is due (oil change), or inappropriate mileage has been entered.

Customer benefits show:

∆ Total gallons per vehicle (card or assigned vehicle number)

∆ Total cost per vehicle

∆ [auth] Miles per gallon

∆ Cost/Gallons per month, week or day

∆ Preventative maintenance monitoring per mileage or time

Wakefield Oil is a wholesale distributor of gasoline, diesel and oil plus offers a full service gas station at 311 South Virginia along with oil changes. The main thing they offer is service! Wakefield also has six 24-hour Card Lock stations around the area.

Wakefield Oil Card Lock

Wakefield 24 Hour Card Lock locations are open now at:

• 311 South Virginia in Roswell – at Wakefield’s full service station

• 179 East Darby in Midway

• 901 South First St. in Artesia

• 406 North First St. in Artesia

• Mayhill, NM

• and soon a new site just north of Loving.

These are 24 hour “pay at the pump stations” for businesses. Wakefield Oil is expanding to be more convenient for your business. Please call 575-622-4160 for information.

Wakefield Oil Co. full service station

Wakefield Oil Company, at 311 South Virginia, knows their customers and pride themselves on giving good service to each and every customer because service is what Wakefield Oil is known for. Wakefield Oil will be celebrating their 30th Anniversary the first of November.

Wakefield Oil does everything in their power to acknowledge and wait on their customers quickly. Wakefield considers it a privilege to provide you service, and you can still expect them to go the extra mile.

THAT’S SERVICE!   …and always with a smile! Please phone 622-4160 for more information.

Roswell Rapid Wash

The equipment upgrade at Roswell Rapid Wash, 1108 North Main Street is now complete and they are washing cars as well as when it first opened. Word of mouth is getting out and people are liking what they get. Please try it again and see how you like it.

With Roswell Rapid Wash, $5.00 and 5 minutes of your time, and you are driving a clean car!

Roswell Rapid Wash offers a safe, well-lit, 24-hour place to wash your vehicles. YES, TRY IT, YOU’LL LIKE IT! There is 24-hour surveillance and Roswell Rapid Wash is open 24-hours a day, 365 days a year for your convenience. There are carpet shampooers, vacuums and even fragrance dispensers on site.

Roswell Rapid Wash is the only touch-free car wash in Roswell. Others pre-scrub or some other service before you run through for cleaning. It’s great to have a place where you can get a quick wash and be able to get on with your busy schedule. No gratuities needed.

They recently finished the major upgrade of the equipment to give you the best car wash in town. Go by 1108 North Main Street to see what improvements have been made in the Tri-Color System; and TripleX Rhino heavy duty soap helps clean the road grime off; upgraded RO System to improve spot-free rinse.

Roswell Rapid Wash is conveniently located at 1108 N. Main St. and is the perfect place to go when you need a good, quick car wash so you can get on about your business. This helps you keep your vehicle clean at minimal cost.

Please call the Manager, Donald Ragsdale at 317-7467 with any questions or for more information.

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