Joyce Brown Chapman

May 23, 2013 • Obituaries

Roswell icon Joyce Brown Chapman died with great grace in her home on May 11, 2013.

Many people knew her as the charismatic proprietor of Chappie’s Hallmark Hacienda in downtown Roswell. Joyce opened her store in 1974 and named it after her husband Chappie Chapman, in the hope that he would give up his dream of becoming the next “Marlboro Man” and take an interest in business. This never quite happened and instead Joyce happily worked for the next 27 years towards her goal of making Chappie’s the most stunning store in Roswell. She traveled to Dallas, Kansas City, and San Francisco as she searched for unique and beautiful things to please her customers. She would have denied it if you called her an artist, but she made her store, her home and her big garden of desert plants beautiful. In any group, pretty Joyce stood out in her ankle-length gathered skirts and blouses in dazzling colors, always laden with an array of silver and turquoise jewelry.

Joyce was fun and funny and her quick wit stayed with her until the very end. She knew her own mind, and usually found no impediment to having things her own way. She was smart, a captivating conversationalist, and a master of the “arrow to target” sharp retort (very amusing, unless you found yourself her objective!). She had enormous determination. When her daughter was growing up, Joyce frequently told her, “You can be anything you want to be.” Joyce was a feminist long before anyone ever used that word.

Her English ancestors were farmers and small-business owners who eventually settled along the Leaf Login to read more

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