Social media raises concern about Disney trademark

May 9, 2013 • Business

In this May 8, 2013 photo, artwork is shown at Masks y Mas, an Albuquerque shop that sells ‘Day of the Dead’ art year round. Disney announced Tuesday that it was a withdrawing a “Dia de los Muertos” trademark request it made to the U.S. Patent and Trademark Office amid uproar on social media from Latino activists, writer and artists. Disney had sought to secure naming right for an upcoming animated movie inspired by the holiday. Critics said the move to trademark a cultural holiday was insensitive. (AP Photo/Russell Contreras)

ALBUQUERQUE, N.M. (AP) — When Lalo Alcaraz learned this week that Disney was seeking to trademark “Dia de los Muertos,” the name of the traditional “Day of the Dead” celebrated by millions in Mexico and the U.S., the cartoonist had an idea.

The trademark was for an animated movie by Disney and Pixar Animation Studios Inc. that is inspired by the holiday.

The Los Angeles-based humorist created a movie poster that quickly went viral of a skeletal Godzilla-sized Mickey Mouse, with the words: “It’s coming to trademark your cultura (culture).”

Anger and ridicule expressed on social media largely by Latinos began circulating. On Tuesday, Disney said it was no longer seeking a “Dia de los Muertos” trademark request Login to read more

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