SANTA FE, N.M. (AP) — State officials are launching a campaign against underage drinking in New Mexico.
The state Department of Transportation and Gov. Susana Martinez unveiled a public service campaign on Monday that includes billboards and television advertising to help prevent underage drinking.
The department said a website (http://www.myinstead.com ) has been designed to educate young people about alcohol problems and encourage alternatives to drinking.
The web site also includes information for parents and teachers.
According to the Centers for Disease Control and Prevention, a survey in 2011 found that 27 percent of New Mexico students drank alcohol for the first time before they were 13 years old. That’s the highest rate in the country in the survey.