Automakers target Chinese buyers at Shanghai show

April 19, 2013 • Business

Buick Riviera Concept 2013 model is unveiled ahead [auth] of the Shanghai International Automobile Industry Exhibition (AUTO Shanghai) in Shanghai, China Friday, April 19, 2013. (AP Photo/Eugene Hoshiko)

SHANGHAI (AP) — Ford, Fiat and other automakers that are competing for a share of China’s huge but crowded market are showcasing their latest sedans, SUVs and sports cars at the country’s biggest auto show.

Ford Motor Co. showed off its newest Mondeo sedan on Saturday and a sport version of its smaller Focus aimed at China’s coveted urban buyers. Italy’s Fiat debuted a Viaggio sedan that it said was its first model created for China.

China’s auto market is the world’s biggest and total sales rose 13 percent last year. But competition is intensifying as sales growth slows and global automakers that see China as a key part of their future spend heavily to create models for local tastes.

GM China president Bob Socia said China is a “very, very competitive market.”

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