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Google’s 1Q shows more progress in mobile ads

April 18, 2013 • Business


FILE- This April 12, 2012, photo shows a Google logo on a window at the company’s headquarters in Mountain View, Calif. Google’s latest quarterly results reported Thursday, April 18, 2013 provided further proof that the Internet search leader is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices. (AP Photo/Paul Sakuma, File)

ANCISCO (AP) — Google’s latest quarterly results provided further proof that the Internet search leader is figuring out how to make more money as Web surfers migrate from personal computers to mobile devices.

The first-quarter numbers released Thursday show that a recent decline in Google’s average ad prices is easing. That’s an indication that marketers are starting to pay more for the ads that Google distributes to smartphones and tablet computers. The company expects that trend to continue as it changes its pricing system and as mobile devices emerge as the most effective way to reach consumers.

In another encouraging sign, the Motorola cellphone business was less of a burden than it has been since Google bought it for $12.4 billion nearly a year ago.

Meanwhile, Google’s core operations, such as Internet search, maps, video and email, remain reliable moneymakers.

Those factors, coupled with an unusually low tax rate, produced earnings that exceeded analyst estimates and pleased investors. Google’s stock gained $11.84, or 1.6 percent, to $777.75 in extended trading Thursday after the report came out.

As with most major technology companies, Google’s future success is likely to hinge on its ability to adjust to an accelerating shift from computers Login to read more

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