Deliciously Irresistible: How sweet it is!

March 30, 2013 • Local News

The newly opened treat store Deliciously Irresistible opened to a flash mob dancing the “Harlem Shake” Friday. (Jill McLaughlin Photo)

Local partners and sweet treat makers opened their new shop with a dance party Friday evening at the Roswell Mall.

Shoppers jumped into to join a flash mob at Deliciously Irresistible.

At the [auth] direction of DJ Louis Najar, they danced a “Harlem Shake,” a YouTube dance craze that lasts about 40 seconds. It starts when one person begins dancing unnoticed by the others, followed by the rest of the group who join in dancing and shaking around the store.

Hometown entrepreneurs Mandi Madrid and Becca Pardo create and sell fruit arrangements, gourmet cupcakes, candies, cakes and other edible arrangements. The house specialty is cheesecake-filled strawberries.

Friday evening was a special opening. The store will be open from 11 a.m. to 7 p.m. Tuesday through Saturday.

General manager of Roswell Mall Anjy Cooper joined the festivities Friday.

“We’re really excited to have them here,” Cooper said.

The first day went well, said Madrid and Pardo.

“The community really came out and supported us,” Madrid said. “We let everybody know.”

“We’re pretty happy here,” Pardo said. “Hopefully, though, we’re not going to be here long before we can expand.”

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