The Book of Mormon creators Trey Parker, left, and Matt Stone pose for photographers on the red carpet as they arrive for the opening night of ‘The Book of Mormon’ at The Prince of Wales theatre in central London, Thursday, Mar. 21, 2013. (Photo by Joel Ryan/Invision/AP)
NEW YORK (AP) — The seemingly unstoppable hit “The Book of Mormon” has broken another record — this time on the other side of the Atlantic.
The quirky, profane musical opened Thursday night to some critical bashing, but the next day earned the highest one-day gross in London theater history.
Between 10 a.m. and midnight Friday, 2.1 million pounds ($3.2 million) was taken in at the box office, according to preliminary estimates. By comparison, the Broadway version only earned $1.5 million the day after it opened to rapturous reviews. Finals numbers in London are expected overnight.
“London can be tough,” Scott Rudin, an influential theater and film producer who has steered “The Book of Mormon,” Login to read more