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Ill. community rallies to save beloved toy store

March 16, 2013 • Business


In this March 14, 2013 photo, a sign in front of Once Upon a Toy in Edwardsville, Ill., shop expresses the business’s gratitude towards the community for the support it received through an online fundraising push to help the business collect enough money to help the owners save the store that was experiencing financial troubles. (AP Photo/St. Louis Post-Dispatch, David Carson) EDWARDSVILLE INTELLIGENCER OUT; THE ALTON TELEGRAPH OUT

ST. LOUIS (AP) — Set off by a purple exterior that would make Barney the Dinosaur beam, the Once Upon a Toy store in Edwardsville always took pride in a hands-on attitude that encouraged children to pluck items off the shelves and give them a whirl in the aisles — all to their heart’s content.

The toy store has been treasured by many of the 24,000 residents of this college town outside St. Louis. And now, when the shop needs the biggest lift of its life, the community has rallied to the rescue.

As the store’s owners struggled with the economy in recent Login to read more

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