FILE – In this Jan. 10, 2007 file photo, celebrity Japanese chef Nobuyuki Matsuhisa smiles as he proposes a toast for his new restaurant Nobu, at a press availability in Hong Kong. Matsuhisa will be honored Saturday, Feb. 23, 2013, at the South Beach Wine and Food Festival for his fusion cuisine that blends Japanese and South American ingredients. (AP Photo/Lo Sai-hung, File)
MIAMI BEACH, Fla. (AP) — His name is drawn on the napkins and chop sticks at his more than 30 restaurants around the world, but chef and restaurateur Nobuyuki “Nobu” Matsuhisa prefers to stay out of the limelight.
“Normally I am the chef. Today is a tie and suit and I feel bad,” he told The Associated Press, referring to his Login to read more