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Live action: Twitter grabs Super Bowl spotlight

February 4, 2013 • Business


This image provided by Oreo’s shows the image the company’s marketers tweeted some 10 minutes after the power went out during the Super Bowl XLVII football game on Sunday, Feb. 3, 2013. As of Monday afternoon, the image had been re-tweeted more than 15,000 times. (AP Photo/Oreo’s )

NEW YORK (AP) — Beyonce’s splashy show, a freak power outage, and —oh, yeah— a captivating game of football combined to generate a record 24.1 million posts on Twitter during Sunday night’s Super Bowl.

That’s up from 13.7 million last year — and that doesn’t even include chatter surrounding the ads.

Twitter said in a late Sunday blog post that about half of the more than 50 national TV spots that aired during the game included a “hashtag,” a word or phrase preceded by a number sign that’s used to organize subjects on the short messaging site. During last year’s game, only one in five ads included one. Brands ranging from Oreo to Tide and Budweiser, meanwhile, captured online buzz by linking the blackout to their brands in humorous tweets.

Super Bowl XLVII, like the London Summer Olympics and the U.S. presidential election, was yet another moment in which Twitter became the platform for millions of people to share quick reactions and participate in a massive, public conversation. Though it’s not as popular as Facebook Inc. or its Login to read more

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