Farmers Market owner Bill Fenn, left, and General Manager Robert Garcia show off the store’s recent improvements and added amenities, Thursday. (Mark Wilson Photo)
Farmers Country Market, 2800 N. Main St., is having a two-week celebration — a grand opening — following an expansive and expensive renovation.
Owner Bill Fenn, of Fenn Foods Inc., said he considers it an “opening” rather than a re-opening because “we basically built a new store.”
“This particular location is the best location I own and we were underutilizing it,” he said. “So, I decided we were going to do something and we were going to do it [auth] right.”
The renovation project started in February and ended at the end of October. With an additional 10,000 square feet, the store boasts an all new, spacious interior featuring décor and architecture inspired by southern Europe and the Mediterranean.
“Bill’s vision was to give Roswell this uptown feel with an uptown store,” said Fenn Foods General Manager Robert Garcia.
Fenn said the goal was to do something not just different, but special for the city and its residents.
“Whether you’re wealthy or you’re struggling, we wanted you to be comfortable,” he said.
The aisles feature many new products, such as a wide range of domestic and imported beers, wines and liquors and an international selection of cheeses. There are also gluten-free items and organic foods, such as trail mix, granola and wasabi peas.
“We listened a lot to what our customers have asked for,” Fenn said. “If someone asks, we’ll get it.”
Along with new products, there are convenience services as well. The butcher’s block has ready to cook items, including fresh stuffed peppers and hamburger patties stuffed with cheese, jalapenos and onions. The store also offers to steam seafood for customers while they shop.
Cathy Henderson has shopped at this particular location for at least 15 years and described the redesign and new range of selection as “phenomenal.”
“They’re not near as limited as they used to be,” she said. “I don’t feel like I have to run all over town.”
While she said learning the new layout of the store will take some getting used to, “it’s worth learning.”
The store will have food and wine tastings in honor of its opening, as well as drawings to win items such as a home entertainment system, iPads, a baseball autographed by Nolan Ryan and free groceries. Prize drawings will be held 6 p.m., Dec. 15.