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‘The Daily’ doomed by dull content and isolation

December 4, 2012 • Business


FILE – In this Wednesday, Feb. 2, 2011, file photo, Rupert Murdoch, right, Chairman and CEO of News Corporation, and Eddy Cue, vice president of Apple, attend the launch of The Daily, in New York. News Corp. said it will cease publication of The Daily, on Dec. 15, 2012. News Corp. had hoped The Daily would lure both paying subscribers and advertisers to a digital newspaper that included news, gossip and opinion. (AP Photo/Mark Lennihan)

LOS ANGELES (AP) — It was too expensive. It lacked editorial focus. And for a digital publication, it was strangely cut off from the Internet. That’s the obituary being written in real time through posts, tweets and online chats about The Daily, the first-of-its-kind iPad newspaper that is being shut down this month.

Rupert Murdoch’s News Corp. said Monday that The Daily will publish its final issue on Dec. 15, less than two years after its January 2011 launch. The app has already been removed from Apple’s iTunes, where it once received lukewarm ratings.

The Daily had roughly 100,000 subscribers who paid either 99 cents a week or $40 a year for its daily download of journalism tailored for touch screens. But that wasn’t enough to sustain some 100 employees and millions of dollars in losses since its launch. At the time of its debut, News Corp. said The Daily’s operating costs would amount to about half a million dollars a week, or around $26 million a Login to read more

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