A customer purchases lottery tickets for the Powerball lottery at Foster Stationery in Bergenfield, N.J. on Saturday, Nov. 24, 2012. The jackpot for Powerball’s weekend drawing has climbed to $325 million, the fourth-largest in the game’s history. Powerball organizers say this is the first run-up to a large jackpot that’s fallen over a major holiday. (AP Photo/The Record (Bergen County), Don Smith)
DES MOINES, Iowa (AP) — The historic Powerball jackpot boosted to $500 million on Tuesday was all part of a plan lottery officials put in place early this year to build jackpots faster, drive sales and generate more money for states that run the game.
Their plan appears to be working.
Powerball tickets doubled in price in January to $2, and while the number of tickets sold initially dropped, sales revenue has increased by about 35 percent over 2011.
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