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Lines by Madonna and other celebs pop up in stores

November 28, 2012 • Business


In this Aug. 23, 2012, photo, Wonderstruck body lotion from the Taylor Swift collection is displayed at a Lord & Taylor department store in New York. Celebrities have long dabbled in design, but with the growth of TV shows and websites that follow everything celebrities say, wear and do, interest in their clothing lines has risen in recent years. North America revenue from celebrity clothing lines, excluding merchandise linked to athletes, rose 6 percent last year to an historic peak of $7.58 billion in 2011, according to the latest figures available by The Licensing Letter, an industry trade. That’s on top of a nearly 5 percent increase in 2010. (AP Photo/Mark Lennihan)

This holiday season you’re likely to spot singer Jennifer Lopez in Kohl’s. You could get a peek at pop music icon Madonna in Macy’s. You might even catch a glimpse of reality TV star Kim Kardashian in Sears.

Well, not literally.

These celebrities likely won’t be making guest appearances in the aisles of your favorite department Login to read more

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