Shoppers explore the Flatirons Crossing Mall, in Broomfield, Colo., Friday Nov. 23, 2012. Black Friday, the day when retailers traditionally turn a profit for the year, got a jump start this year as many stores opened just as families were finishing up Thanksgiving dinner. (AP Photo/Brennan Linsley)
This season could mark the end of Black Friday as we know it.
For decades, stores have opened their doors in the wee hours on the day after Thanksgiving. But this year, major chains such as Target and Sears ushered in customers on Thanksgiving itself, even before the turkey leftovers had gotten cold, turning the traditional busiest shopping day of the year into a two-day affair.
Despite an outcry from some employees, both stores and shoppers seemed to like it. Some people went shopping with a full belly, going straight from the dinner table to the stores. Others slept off their big meal and went to the mall before daybreak on Black Friday.
“I ate my turkey dinner and came right here,” said Rasheed Ali, a college student in New York City who bought a 50-inch TV for $349 and a sewing machine for $50 when Target opened at 9 p.m. on Thanksgiving. “Then I’m going home and eating more.”
This new approach could become a holiday shopping season tradition.
“It’s Black Thursday and Friday combined,” said Jackie Fernandez, a retail Login to read more