Phil Schiller, Apple’s senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
SAN JOSE, Calif. (AP) — Apple Inc.’s pencil-thin, smaller iPad will cost much more than its competitors, signaling that the company isn’t going to get into a mini-tablet price war.
The company unveiled the iPad Mini on Tuesday, with a screen about two-thirds the size of the full model, and half the weight. Customers can begin ordering the new model on Friday. In a surprise, Apple also revamped its flagship, full-sized iPad just six months after the launch of the latest model.
Apple’s late founder Steve Jobs once ridiculed a small tablet from a competitor as a “tweener” that was too big and too small to compete with either smartphones or tablets. Now Apple’s own Mini enters a growing small-tablet market dominated by Amazon.com Inc.’s Kindle Fire.
Apple is charging $329 and up for the Mini — a price that fits into the Apple product lineup between the latest iPod Touch ($299) and the iPad 2 ($399). Company watchers had been expecting Apple to price the iPad Mini at $250 to $300 to compete with the Kindle Fire, which starts at $159. Barnes & Noble Inc.’s Nook HD and Google Inc.’s Nexus 7 both start at $199.
“Apple had an opportunity to step on the throat of Amazon and Google, yet decided to rely on its brand and focus on Login to read more