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Some Olympians want marketing rules changed

July 31, 2012 • Business


United States runner Sanya Richards-Ross arrives at a news conference at Olympic Park during the 2012 Summer Olympics, Monday, July 30, 2012, in London. Richards-Ross is one of the U.S. athletes who are part of a Twitter campaign demanding changes in Olympic Rule 40 — which, among other things, does not permit athletes “to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites.” (AP Photo/Matt Rourke)

LONDON (AP) — Money is probably not a worry for Sanya Richards-Ross. She has endorsement deals with BMW and Nike and is married to Jacksonville Jaguars cornerback Aaron Ross, who will earn $15 million over the next three seasons.

But there are restrictions on what Richards-Ross and other Olympians can promote at the London Games. That has upset some competitors, who want organizers to change the policy — especially to help athletes without lucrative Login to read more

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