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Zynga expands game line up amid investor doubts

June 27, 2012 • Business


Zynga David Ko, Chief Mobile Officer, talks about the Zynga network during an announcement at Zynga headquarters in San Francisco, Tuesday, June 26, 2012. Zynga said Tuesday it is expected to add more Web games to its digital arcade and introduce more ways to play them as it tries to lessen its dependence on Facebook and generate more revenue. (AP Photo/Paul Sakuma)

SAN FRANCISCO (AP) — Web game maker Zynga is trying to turn its digital playground into an even more entertaining place, working to prove wrong investors who doubt that it can build a long-lasting business.

Zynga unveiled features Tuesday that include a network designed to provide the more than 290 million players of its games with the same tools, whether they are competing on Facebook’s online social network, a mobile device or the company’s own website.

The network is called “Zynga With Friends.” That’s a reference to one of Zynga’s most popular games, the Scrabble-inspired “Words With Friends.”

Zynga Inc. also previewed several new games, including a food-themed title called “ChefVille” and a virtual house-building experience called “The Ville.” Login to read more

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