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Sneakers-maker Puma tracks its carbon footprint

June 24, 2012 • Business


FILE – In this April 10, 2007 file photo, Puma sports shoes are displayed for sale in front of the company sign at a store in Munich, southern Germany. How big is your sneaker’s carbon footprint? In a quest to find out, sportswear giant Puma’s chairman, Jochem Zeitz, helped develop the Environmental Profit & Loss Account, or EP&L, a balance sheet that assigns a dollar figure to the environmental costs inflicted at every step of the manufacturing process that transforms rubber, cotton, leather and other materials into the brand’s iconic soccer shoes, track suits and jerseys. Proponents hope that assigning monetary values to resources will help put the brakes on unfettered development. (AP Photo/Christof Stache, File)

RIO DE JANEIRO (AP) — How big is a sneaker’s carbon footprint?

In a quest to find out, sportswear giant Puma’s chairman, Jochem Zeitz, helped develop the Environmental Profit & Loss Account, or EP&L, a balance sheet that assigns a dollar figure to the environmental costs inflicted at every step of the manufacturing process that transforms rubber, cotton, leather and other materials into the brand’s iconic soccer shoes, track suits and jerseys.

While Puma hasn’t been able to break out the environmental cost of manufacturing a pair of shoes or other individual products, the label in 2010 put the estimated cost of its overall environmental impact at 145 million euros ($185 million). Puma distributes its products in Login to read more

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