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Make 'em laugh: Emmy marketing campaigns try humor

June 15, 2012 • Business, Entertainment


This undated image released by IFC shows Carrie Brownstein, left, and Fred Armisen as “Gil & Merrill” in a scene from “Portlandia.” Movie campaigns for Oscar nominations tend toward earnest snoozers, but not so pleas for Emmy glory. Two cases in point: “Family Guy” sent an eye-popping mailer to TV academy voters, with a drawing of character Peter Griffin and an ethnic slur. IFC’s “Portlandia” took a droller approach, enlisting Portland Mayor Sam Adams in an online plea. (AP Photo/IFC, Scott Green)

LOS ANGELES (AP) — Marketing campaigns for Oscar trophies tend toward earnest snoozers. But pleas for Emmy glory can be as snarky or witty as the comedies they’re promoting.

Two cases in point for this year’s Emmy nominations chase: Bids by Fox’s edgy animated sitcom “Family Guy” and IFC’s gently satiric “Portlandia.”

“Family Guy” sent an eye-popping mailer to TV academy voters with a drawing of character Peter Griffin urging them to nominate “Family Guy” as best comedy series. Or, as the caption Login to read more

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