American soap opera ‘Bold’ is big hit in Italy

May 10, 2012 • Entertainment

In this photo released Wednesday, May 9, 2012 by Bell Phillip Television Productions Inc., Ronn Moss, who plays Ridge, background, takes photos of Kim Matula, who plays Hope, right, sitting on small truck during the shooting of TV soap opera “The Bold and the Beautiful”, in Masseria San Domenico, Italy, Sunday, May 6, 2012. (AP Photo/Damiano Guberti, Bell Phillip Television Productions, Inc.)

POLIGNANO A MARE, Italy (AP) — With sunglasses and spike heels, makeup artists and wardrobe experts, the American soap opera “The Bold and the Beautiful” has landed in Italy.

The cast and production team are in Puglia — the heel of Italy’s famous boot — for a week of filming in hopes of boosting their show at home and nurturing their Italian fans.

“The Bold and the Beautiful” is seen by 35 million people in over 100 countries, according to its press office, and Italy is its No. 1 market worldwide. Known here simply as “Beautiful,” the show has 4 million viewers in Italy compared to Login to read more

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