Hyundai's European business gets noticed

March 8, 2012 • Business

Hyundai Europe Motor GmbH CEO Allan Rushforth smiles on Wednesday, March 7, 2012 during the press preview days at the 82nd Geneva International Motor Show in Geneva, Switzerland. The Motor Show will open it’s doors to public from 8th to the 18th of March presenting more than 260 exhibitors and more than 180 world and European premieres. (AP Photo/Frank Augstein)

GENEVA (AP) — Hyundai’s European business is getting noticed, and not just by competitors.

Making a rare appearance in Europe, Hyundai Motor Co. Ltd. Chairman Mong Koo Chung stopped by the brand’s stand at the Geneva Motor Show on Wednesday before checking out the competition.

“I think it shows from a professional perspective, we are on the map,” Hyundai’s chief operating officer for Europe, Allan Rushforth, said in an interview.

The South Korean automaker has improved sales and market share while posting a profit in a down market, in sharp contrast to most of its European mass-market competitors. And, unlike its European competitors who are seeking strategic alliances to share technology and Login to read more

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