Anderson Cooper struggling to survive in daytime

February 20, 2012 • Entertainment

FILE – In this Feb. 12, 2012 file photo, TV talk show host Anderson Cooper attends the fashion show showing the Fall 2012 collection by this mother, designer Diane von Furstenberg, during Fashion Week in New York. Cooper’s daytime talk show “Anderson” will celebrate its 100th episode on Monday, Feb. 20. (AP Photo/Charles Sykes, file)

NEW YORK (AP) — To celebrate the 100th episode of Anderson Cooper’s daytime talk show in an hour that airs Monday, a giant cup of frozen hot chocolate topped with whipped cream was wheeled onto the set after its star interviewed a svelte Janet Jackson.

Something sweet was undoubtedly welcomed. It’s been a tough stretch for “Anderson,” illustrating how difficult it can be to launch a successful television series from scratch.

In six months, the show has weathered a scandal involving a scheduled guest’s serious injury, seen three top executives leave and a new one join midstream, and experimented with different formats to see what suits Cooper best.

His ratings rank him above Wendy Williams and Steve Wilkos in the talk-show pecking order, but behind rivals Dr. Phil, Dr. Oz, Jerry Springer, Maury Povich, Ellen DeGeneres and Kelly Ripa. If not for a distribution deal that gives its syndicator, Telepictures Productions, what it considers more desirable network slots in cities like New York, Houston and Orlando, Fla., next season, some in the industry question whether “Anderson” would have survived.

Still, Cooper and his staff are fighting and believe they have turned a corner.

“Any show takes time organically to Login to read more

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