Program urges smokers switch to smokeless tobacco

October 29, 2011 • Business

Dr. Brad Rodu, the director of, and a professor and researcher at the University of Louisville, displays his book “For Smokers Only,” written in 1995 at his Louisville, Ky., office. Rodu is heading a new campaign for smokers to use smokeless tobacco in order to quit smoking, based on 20 years of research utilizing billboards, radio, print and other advertising. (AP Photo/Stephen Lance Dennee)

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