The force behind many of the Christian musicians who come to Roswell, Josh Ragsdale helps raise funds for local causes when he’s not serving up wine and appetizers at Pecos Flavors Winery.
A Roswell native, Ragsdale is the co-owner of the winery alongside his parents, Paul and Cindy Ragsdale. Most days, the 28-year-old can be found at the winery handing out wine and cheese, and talking passionately about New Mexican wine.
Pecos Flavors Winery opened in 2004. Ragsdale said his family manages two small vineyards on a few acres of land to the southeast and northwest of Roswell.
Those grapes go into one of the wines offered at Pecos Flavors Winery — the Compadres Cabernet and Syrah blend.
Ragsdale said New Mexico grapes are featured in all the wines at the establishment.
“We (opened Pecos Flavors Winery) out of … wanting to bring New Mexico wines to Roswell,” Ragsdale said. “We’ve always had a love for New Mexico, and we’re proud to represent New Mexico products.”
Ragsdale is just as passionate about Christian music as he is about locally produced wine, and sometimes he combines his two loves by hosting small Christian concerts during wine tastings at the winery on Friday nights.
Back in 2009, Ragsdale helped bring a concert to Roswell that in turn helped Reflections & Recovery Ministries, an initiative that helps those with addictions recover. Ragsdale is also currently trying to raise funds for the Midway Youth and Family Development Center.
Ragsdale said he employs different marketing strategies to get the word out about the Christian music concerts he promotes. He said there are two reasons why he works hard to bring Christian music to Roswell, and why this is his venue of choice to help raise money for charitable causes. “One, it’s something I really believe in,” he said. “Two, that’s what I have most of my experience in. … I believe in the cause and in the power of music.”
The 2002 Goddard High School graduate has quite a bit of experience in the music business. While still in high school, he played Christian music.
“That’s how I got really involved in music,” Ragsdale said. After graduating high school, he attended the Calvary Chapel School of Ministry in Albuquerque for one year and then the Vanguard University of Southern California. He completed a degree in business marketing in 2006.
Ragsdale said he now loves bringing shows to Roswell through his company, Vida Productions.
“I’m really proud of what we’ve been able to do for Roswell,” Ragsdale said. “I believe in the city, and it’s fun to do things I think are beneficial to our community.”