Wakefield Oil expands services and locations to serve you better

February 17, 2011 • Business, Local Business Review

Wakefield Oil still offers “Full Service – like back in the old days” at their 311 South Virginia location in Roswell. Above, Russell Robertson checks the oil and Santiago Zavala fills the gas tank for a customer. There are very few full-service gas stations around any more, but Wakefield Oil keeps pumping…    at a fair price. Please call 622-4160 or 624-0033 for more information on all the services Wakefield Oil offers.

Wakefield Oil is a wholesale distributor of gasoline, diesel and oil plus offers a full service gas station at 311 South Virginia along with oil changes and minor repairs. The main thing they offer is service! Wakefield also has six 24 hour Card Lock stations around the area.

Wakefield Oil Card Lock

Wakefield 24 Hour Card Lock locations are open now at:

•311 South Virginia in Roswell – at Wakefield’s full service station

•3200 North Main in Roswell

•179 East Darby in Midway

•1501 West Main in Artesia

•406 North First St. in Artesia

• Mayhill, NM

These are 24 hour “pay at the pump stations” for businesses. Wakefield Oil is [auth] expanding to be more convenient for your business. Watch for more locations to open in southeast New Mexico. Please call 575-622-4160 for information.

Always Fair Prices

“We collect taxes: Federal, State and Local. We also sell gasoline as a sideline,” says Wendell Wakefield.

A bit tired of watching the gas prices go up and down and up and down every week? Wakefield Oil promises to always have fair prices. “We cannot control what our cost of fuel will be…   but we can be fair in our markup,” Wendell says.

“What is a fair mark up price? Maybe State and Federal taxes would be a good guide to follow. I’m sure the State Excise Tax of 17 cents per gallon for gasoline and 21 cents for diesel is a “fair” price (tax) for the State. (This doesn’t include an additional 2 cents per gallon in loading fees.) Then the Federal Excise Tax of 18.4 cents per gallon for gasoline and 24.4 cents for diesel is a “fair” price (tax) for the Feds.

“That adds up to over 37 cents per gallon for gasoline and 47 cents per gallon for diesel in fees and taxes. (And there is always talk of increasing these taxes.) This must be a “fair” margin (tax) because we all accept that fact,”

“A “fair” markup for Wakefield Oil should be 37 cents per gallon for gasoline and 47 cents per gallon for diesel. It actually should be more because we have expenses to pay in our business that the government doesn’t contribute to. Expenses like payroll, utilities, business insurance, health insurance, auto and truck, advertising, office, employee benefits, etc. are a part of our business.

“Even though this “fair” markup could be justified, our Always Fair Price is much less,” Wendell said.

Wakefield Oil Co. full service station

Wakefield Oil Company, at 311 South Virginia, knows their customers and pride themselves on giving good service to each and every customer because service is what Wakefield Oil is known for.

Wakefield Oil does everything in their power to acknowledge and wait on their customers quickly. Wakefield considers it a privilege to provide you service, and you can still expect them to go the extra mile – every time you drive into the station.

The crew at Wakefield’s will fill the tank, check the oil or tire pressure if you desire – and they will wash your windows for you.

Roswell Rapid Wash at 1108 N. Main St. has upgraded a lot of their equipment and asks you to come by and give them a try when you have a vehicle that needs washing. Car washes start at $5.00, you cannot go wrong. Roswell Rapid Wash offers a well-lit, 24 hour place to wash your vehicles, plus there are vacuums and carpet shampooers on site.

THAT’S SERVICE!   …and always with a smile!

The Interstate Battery is the #1 replacement battery. Wakefield Oil is proud to join the many other Interstate Battery Dealers in the Roswell area. Stop by Wakefield Oil for a free battery check before any more cold weather arrives. A short battery test, with their modern equipment, can give you a good indication of what life might be left in your automobile battery.

Please phone 622-4160 or 624-0033 for more information.

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